A BUDDING entrepreneur has left the Dragons’ Den empty-handed after SNUBBING a £75,000 deal for the second time.
Cally Russell faced the panel of business titans, as he asked for an investment in his sustainable clothing brand This Is Unfolded.
Cally Russell facing the Dragons[/caption]
Cally declined a second full amount offer from the Dragons and left empty-handed[/caption]
The Scots businessman strutted into the studio with a squad of stylish models, in a bid to impress the panel of business bigwigs.
He said: “I was in here back in 2015, sadly we couldn’t do a deal that day.
“The business that we had then worked with some of the biggest fashion retailers in the UK. Sadly, because of the pandemic, we lost the business.”
And in a shock twist – it was revealed that during his last appearance in the Den, the entrepreneur gave Peter Jones the cold shoulder after he was offered the full amount.
The contestant said of his new venture: “We decided to form Unfolded and create zero-waste fashion brands driven by communities. We produce clothes without waste.”
First, up to quiz the fashion buff on his business credentials was environmentalist Deborah Meaden who asked about his consumer experience.
While fashion savvy Touker Suleyman ripped his business to threads and said: “I’ve been making garments for 48 years. First of all, look at the hem it looks like the waves of the Atlantic.”
After a nail-biting grilling the fashion guru managed to bag himself three Dragons and for the second time declined their offers.
Deborah Meaden and Peter Jones were hoping to close the deal but with significantly more equity.
However, the fashion buff left empty-handed after his counter offer was rejected by the two remaining Dragons.
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