A MUM revealed how she built a multi-million pound business from a side hustle after coming up with a simple idea.
Oli Atanasovska, from Australia, is the founder of The Night Owl which sells portable breast pumps.
Oli Atanasovska is the founder of The Night Owl which sells hands-free breast pumps[/caption]
The advert for The Night Owl shows two happy mums playing with their kids while using the portable device[/caption]
She developed the idea when she was just 24-years-old, after the new mum struggled to find the time to pump milk every few hours.
Speaking to Daily Mail, she said: “I had to stop everything to pump – it was so exhausting and limiting. I kept thinking: there has to be a better way, there has to be something else I can do”.
After daydreaming about the possibility of having a hands-free pump that would save her time throughout the day, she finally decided to invent one of her own.
She admitted that she had come across similar products online, but the waiting times were exceptionally long and there was a lot of uncertainty around the quality of the pumps.
After becoming increasingly frustrated with the struggles of regularly pumping, the mum decided to take matters into her own hands.
Oli used her business knowledge following her university degree to get the idea up and running and even worked in the early hours of the morning while her baby slept.
But it wasn’t an easy ride for the the mum-of-one as she had fears the side hustle wouldn’t take off.
Instead of investing money into the business, she relied on pre-orders to get it off the ground.
Oli said that knowing her idea could help thousands of mums who found themselves struggling in similar situations pushed her to follow through – and she had no idea what was to come.
The Night Owl was launched at the end of 2021 and sold out within 28 hours of Oli releasing the product.
Her house was left overflowing with orders as boxes took up her home office and living room space.
Oli’s business was such a success, she made over £2million in the first four months after launching.
As The Night Owl continued to grow, the mum-of-one once saw over £21,000 made in just 24 hours in their highest sales day.
But Oli soon faced another battle – despite her immense success.
“I was learning how to be a mum and push myself into extra gear to grow the business and help it reach its potential,” she told the Daily Mail.
“The reality is that success doesn’t come without sacrifice, I spend a lot of time working when I could be with my family instead.
“My favourite part is being able to create a brand for mums and knowing I’m making a difference,” she added.
Oli said many happy mums have reached out to her to give their thanks for “making their lives easier” which makes the exhausting workload worth it.
And the entrepreneur is now expecting baby number two as he continues to grow her handy business.
This comes after a mum-of-two revealed how her side hustle makes her £4,000 a month and lets her stay at home with the kids.
Another mum told how she earns an extra £500 a month with a 15 minute side gig which she does while her son is napping.
One more mum-of-two explained how she turned her side hustle into her dream job that now rakes in millions of pounds a year.
And a make-up artist and mum-of-two managed to turn £40 into £40,000 thanks to her simple side hustle.