Branded digital passes give lounge customers an easier way to carry their membership, while helping businesses make their rewards programme part of the everyday visit.
The moment a customer reaches the counter is a useful test of a loyalty programme. Their membership needs to be easy to find, their progress easy to understand and the next action clear to the person serving them. Kamari Loyalty approaches that moment through Apple Wallet and Google Wallet support, bringing branded lounge passes into a familiar part of the customer’s phone. For shisha and cigar lounge businesses, it creates a practical connection between a digital membership and the service guests receive when they visit.
Kamari is built around the relationship between an individual lounge and its members. Businesses can create points and stamp programmes with their own identity, rewards and rules. A wallet pass carries that identity beyond the venue, giving the customer a recognisable place to find their membership when they return. The lounge’s branding matters here. The pass should feel like a continuation of the business that the guest chose, with a clear association between the membership they open and the venue they are visiting.
The customer journey starts with finding a participating lounge and choosing an available programme. Kamari’s directory brings a lounge’s cards together beneath its name, helping visitors understand the available options. From a card’s page, the customer can use Add to my cards and sign in or create a member account when prompted. Supported cards can then be added to the relevant phone wallet. This gives customers a browser route into membership and a convenient way to retrieve their pass later, without downloading a separate Kamari application.
A useful digital pass also keeps its information relevant. Kamari’s supported wallet cards can display updated points and stamp progress, allowing customers to check their standing from the pass. This can make the programme easier to follow between visits, especially when a member is working towards a particular reward. Updates are subject to the wallet provider, supported pass and device settings, so refresh timing can vary. The member account remains available for the broader view of cards, rewards and activity.
Consider a guest who joins a lounge’s stamp programme during an evening with friends. On a later visit, they can retrieve the same branded pass from their phone and present its code to the team. The member has a consistent point of access, and the business has a recognisable membership to work with. When an eligible activity is recorded, the customer can follow their progress towards the reward defined by that lounge. The value comes from making each of those small steps easy to understand.
For operators, wallet membership creates an opportunity to present loyalty with the same care as the physical setting. A lounge may invest heavily in its interior, menu and service style. A branded pass gives that attention to detail another expression that guests can carry with them. It also offers a digital option for businesses looking to reduce reliance on printed membership cards. Programme information, customer activity and staff actions sit within the wider Kamari platform, connecting the guest’s pass with the business’s daily administration.
The relationship remains specific to the issuing business. A customer may discover several lounges through Kamari and hold more than one card, with each programme retaining its own earning rules and rewards. That distinction helps guests understand where their loyalty has value. It also gives operators room to design a programme around their own business, whether the focus is points, stamps or a combination of available membership options. Customers gain a more convenient way to manage those relationships while lounges keep their individual identity.
Wallet access is one part of Kamari’s broader approach to making lounge membership useful throughout the customer journey. Discovery helps a guest find a venue, a clear card page explains the programme, and a digital pass makes returning easier. For businesses considering how their membership should work in practice, those connected details offer a concrete starting point. Lounge owners can explore Kamari’s features and sign up through www.kamariloyalty.com, while customers can use Explore venues to find participating businesses and their available cards.
Website: https://www.kamariloyalty.com/