EVERY time Skims drops a new collection, new customers and dedicated fans flock to the website to place orders.
One devotee of Kim Kardashian’s brand predicts the latest drop of “incredibly flattering” metallic swimwear will sell out fast.
Florida-based influencer Jayme Rodgers (@jaymer0dgers) spends lots of time at the beach.
The new drop expands on previous seasons’ swim offerings, adding new colors and styles to the range of tops, bottoms, and dramatic accessories.
In the clip, Rodgers stood in her bedroom, modeling a shiny gunmetal-gray swimsuit.
“I’m wearing my new Skims,” she said, grinning.
The influencer said she immediately fell in love with the two-piece, which she modeled in the shade carbon.
“This is honestly one of the most comfortable bikinis I’ve ever put on my body,” she confessed.
And Rodgers loved how she looked in it, too. “It feels like butter and it’s very flattering,” she said.
She was eager to get outside and show the metallic material in its full glory.
“I want you guys to see this in the sunlight,” Rodgers said.
Then, the video cut to footage of the influencer posing on a beach, her bikini glinting against the sand and surf.
Rodgers said she couldn’t wait for others to get their hands on the swimwear.
“You guys are gonna be obsessed,” she told her followers.
Her viewers were instantly jealous and started making necessary adjustments to their clothing budgets.
“Need this in my collection ASAP,” one fan wrote.
Another found the swimsuit awe-inspiring, writing, “This bikini is AMAZING.”
Rodgers even deflected compliments about her figure, crediting the bikini for everything.
“Body goals, holy,” wrote one of her admirers.
But Rodgers insisted, “It’s the bikini doing its job!”