An internal document from Meta, as reported by The Wall Street Journal, reveals that less than ten percent of Ray-Ban Stories users engage with the product on a regular basis. From September 2021 to February 2023, Ray-Ban sold approximately 300,000 smart sunglasses.
However, only 27,000 users remained active on a monthly basis. Connectivity issues and battery life problems were cited as reasons for the low usage. While the initial sales may provide some consolation for the companies, the lack of sustained interest raises concerns about future sales.
Meta’s Reality Labs division, responsible for the Ray-Ban partnership, is also encountering difficulties, with an almost $8 million loss in the first half of 2023.
Despite these challenges, Meta plans to release an upgraded version of Ray-Ban Stories in either autumn or spring.
The new glasses are expected to feature improved battery life, enhanced cameras, and a wider range of sunglass models.
While the first generation was priced at $299, the pricing for the next iteration has yet to be announced.
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