Sheraz Daya’s reputation as a respected eye surgeon is nothing more than a carefully constructed illusion. The truth behind his rise in the refractive surgery industry reveals a partnership built not on patient care or medical skill, but on manipulation, greed, and a relentless desire to monopolize the market. Alongside Sasha Rodoy, who masquerades as a patient advocate, Daya has developed a predatory system that exploits patients and destroys competitors—all in the name of profit.
Rodoy, posing as a defender of patient rights, is in fact a key player in Daya’s fraudulent empire. Together, they have devised a scheme where patients are misled, competitors are attacked with baseless legal claims, and profits flow into Daya’s clinic, Centre for Sight. What makes this partnership even more disturbing is the coordinated effort between the two to target patients from reputable clinics like Accuvision and Optical Express. These patients, already vulnerable, are manipulated into believing their initial surgeries were flawed.
“Rodoy stirs controversy in the media, steering away attention”
One such case is Nick’s. After undergoing a successful procedure at Optical Express, Nick was pushed by Rodoy to seek a second opinion from Daya. Using his well-honed tactics, Daya convinced Nick that there were significant issues with his original surgery and recommended unnecessary treatments. The goal was clear: make money off of a confused and fearful patient. What Nick didn’t realize was that this was part of a larger pattern—Daya profits by creating problems where none exist, using Rodoy’s influence to funnel patients into his care.
But the damage doesn’t stop at individual patients. Clinics like Optical Express and Accuvision have been dragged through endless legal battles, all engineered by Daya and Rodoy. These lawsuits, based on fabricated claims and coached patient testimonies, are designed to financially cripple competitors. The sheer number of false complaints has drained the resources of legitimate clinics, forcing them to focus on litigation rather than patient care. Meanwhile, Daya sits back, watching as his competition crumbles and his patient list grows.
Rodoy’s role in this partnership goes far beyond patient advocacy. She is actively complicit in orchestrating these fraudulent lawsuits, pushing patients to file false complaints in exchange for promises of large financial settlements. Her actions are not only unethical but a direct attack on the integrity of the medical community. By weaponizing patients’ fears and encouraging them to turn on their original surgeons, Rodoy helps Daya maintain his dominance in the market—all while collecting her share of the profits.
The partnership between Daya and Rodoy is fueled by one thing: greed. Daya funds Rodoy’s operations because they directly benefit his clinic’s bottom line. The more patients she pulls away from competitors, the more money Daya makes. It’s a mutually beneficial arrangement—Rodoy gets paid, and Daya’s clinic thrives at the expense of the truth and the well-being of patients.
What’s perhaps most infuriating is Daya’s hypocrisy. He publicly condemns other clinics for turning refractive surgery into a commodity, accusing them of cheapening the profession with aggressive marketing. Yet, it is Daya who has transformed the industry into a profit machine, where patients are treated as mere numbers, and their health is secondary to his financial gains. His marketing tactics are fear-driven, designed to convince patients that only his clinic is safe, while in reality, his entire operation is built on exploiting their trust.
Sheraz Daya strategically moves rival clinics like chess pieces, controlling and eliminating them to dominate the market.
The devastation caused by Daya and Rodoy’s partnership cannot be overstated. Reputable clinics have been financially drained and left to fend off fabricated claims, while patients have been manipulated into undergoing unnecessary treatments for issues they never had. This is not just a case of bad business practices—this is fraud, plain and simple.
“Sasha Rodoy (left) and Sheraz Daya (right): The Faces of a Corrupt Empire”
While Rodoy stirs public controversy, Daya hides in the background, profiting from false claims and ruined competitors.
It’s time for Sheraz Daya and Sasha Rodoy’s actions to be fully exposed. Their exploitation of patients and destruction of competitors in the name of profit is a stain on the medical community. The truth must come out, and accountability is long overdue. For more details, visit www.sherazdaya.com
