Move over, ladies. Kim Kardashian’s shapewear brand, Skims, is now venturing into the world of men’s underwear. In a star-studded campaign featuring sports icons such as Nick Bosa, Shai Gilgeous-Alexander, and Neymar, Skims announced its latest expansion.
While Skims had previously offered unisex styles through its Boyfriend Collection, this new drop marks the brand’s first foray into creating items specifically for men.
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According to Kardashian, the decision to launch a men’s line was driven by overwhelming demand. “We’ve never had a bigger request than to launch a men’s collection,” she revealed in an interview with GQ. Originally, the unisex offerings were intended to be the starting point for the men’s line. However, based on feedback from her brother, Rob Kardashian, Kim decided to take a different approach.
Rob, who served as Kim’s fit model, expressed concerns about the material being too thin. Taking his notes to heart, Kim embarked on a three-year process of creating a full menswear range that combines style, comfort, and functionality. The result is a collection of underwear that promises to revolutionize the way men dress and feel.
Skims for Him features a range of styles, from classic briefs to boxer briefs and trunks. The brand has paid meticulous attention to detail, ensuring that each piece is crafted with the highest quality materials and designed to provide optimal support and comfort. Whether you prefer a snug fit or a looser silhouette, Skims has got you covered.
But what sets Skims for Him apart from other men’s underwear brands? It’s the combination of fashion-forward design and innovative technology. Skims has incorporated cutting-edge fabric technology that offers moisture-wicking properties, ensuring that you stay cool and dry throughout the day. The breathable materials also prevent any unwanted odors, making these underwear perfect for any occasion.
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Skims for Him is not just about underwear; it’s about empowering men to embrace their bodies and feel confident in their own skin. With a focus on inclusivity, the brand offers a wide range of sizes to cater to men of all shapes and sizes. Skims believes that every body is beautiful and deserves to be celebrated.
So, gentlemen, it’s time to upgrade your underwear game. Say goodbye to uncomfortable and ill-fitting boxers and hello to Skims for Him. With its stylish designs and superior comfort, Skims is set to become the go-to brand for men’s underwear. Don’t miss out on the revolution. Get your hands on Skims for Him today and experience the ultimate in luxury and style.
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